The success of any medical practice is dependent upon the number of patients it can attract to its doors. As such, it is increasingly important for medical practices to prioritize their online presence and marketing strategies.
In this blog post, we will discuss how our team has been able to drive over 300 calls per month for a wound doctor through Google My Business (GMB) and search engine optimization (SEO).
We will provide an in-depth look at the strategies we employed to achieve this impressive result so that you can apply some of the same tactics to your own medical practice.
By utilizing digital marketing strategies, you can reach more prospective patients and help your practice to thrive.
We received more than 300+ calls from interested patients, and that's just the beginning. We also saw an influx of directions requests, website traffic, and more.
If you're a wound doctor looking to find success, we have the right strategy to get 100+ calls(minimum) from Google my business page! These ten strategies will help you get the results you're after for your medical practice.
With just a few simple steps, you can get at least 100+ calls from Google My Business without spending a fortune on a marketing agency. Imagine what you could do with the money you save! Here are the ten strategies to get you started:
Optimize your Google my business product and service with wound care treatments.
Optimize your Google My Business product and services with a comprehensive list of wound care treatments you can provide.
For example, you can provide treatments such as foot ulcers, HBOT (Hyperbaric Oxygen Therapy), wound dressing, biofilm-based wound care, and molecular diagnostics. Each of these wound care procedures has its own unique benefits, so take the time to explain the details of each treatment and its advantages.
This way, customers will have a better understanding of your services, and you can make sure to clearly list all the information that can be helpful in making a decision.
Wound care is an important field, and ensuring your customers understand the treatments you can provide is essential for quality care.
Post on GMB frequently about your treatments and wound conditions you treat
If you want more visibility for your wound care practice, it’s time to start posting regularly on your Google My Business page! It’s a great way to inform your patients about different wound care conditions and treatments.
You can post about symptoms, diagnoses, and treatments and create beautiful post images with Canva that will draw attention to your GMB page and your clinic.
The more frequently you post about wound care on your Google My Business page, the higher your rankings will be in Google Maps when patients search for “wound care near me.” You’ll be surprised how quickly your reach expands as you include more wound care posts.
That's why we post frequently on our Google My Business page, usually at least 20 to 25 times a month! We love to share helpful information about wound care conditions and the treatments we provide, and we've got some great examples to show you.
Getting reviews from patients
As a wound care provider, always make sure to ask your patients for feedback on the treatments they receive. Aim to get at least 100 positive reviews on your Google My Business page, as this will help with your map ranking.
If you're a new practice, don't focus on getting reviews on other sites such as Facebook or Yelp just yet.
Start with Google My Business and grow your presence from there. Thanking your patients for their reviews is also a great way to show how much you appreciate their feedback.
Before and after image of Wound healing
Before and after images of wound healing are a great way to gain your patients' trust. Showing them the progress you have made in healing their wound gives them a sense of assurance that you are capable of delivering the care they need.
Seeing your improvements also gives them hope and encourages them to stay the course of their treatment. It also lets them know that you are invested in their recovery and that they are not just another number in your practice.
When your patients see the healing process in action, they will be much more likely to return to you for the care they need.
Interior and Exterior pictures of Wound care practice
Adding interior and exterior pictures of your care medical practice to your Google My Business page can be a great way to attract patients. It's a great way for potential patients to get to know your practice and your services.
Ensure you provide clear and detailed images, such as photos of the waiting room, exam rooms, and any specialized medical equipment you provide - like hyperbaric oxygen therapy (HBOT). Showing off the care and attention to detail you give your patients will help build trust and create a positive impression.
About page and team pictures
Adding pictures of you and your team of nurses to your Google My Business listing and your website's About page will help build trust and enhance your conversion rate. A friendly, professional photo of you and your staff can give potential patients an idea of who they'll be working with and make them more likely to choose your practice.
It will also make them feel like they know you and your team, which can help build a relationship with them immediately. Even if you don't have a physical location, displaying photos of you and your team on your website and in your Google My Business listing can be a great way to make a personal connection with your patients.
360° image of your practice
Adding a 360° image of your clinic/hospital to your website and Google my business is a great way to give your patients an insight into the warm and welcoming atmosphere you have created for them. Not only will it help them to understand the way you are organized and how your practice is laid out, but it will also build their confidence in your services.
It's an easy way to help your patients get to know you and your team before they even step through the door. Plus, it will provide them with extra comfort, making them more likely to call and book an appointment.
So, why not add a 360° image to your website today and show potential patients the warmth and care you have to offer?
Cornerstone content
Creating cornerstone content for your wound care website blog and making sure it is of high quality and 100% unique content is an important step to ensure you are able to rank on Google My Business. To ensure this, make sure your post is at least 1500 words long, with at least 5 custom images and infographics.
Rather than using a generic stock image, use sites like Canva to create custom images that will help catch viewers’ attention.
This can be a time-consuming process, but it will help your website be noticed, and you will be rewarded for your content efforts when your cornerstone content shows up in the “Website mentions *this keyword*” section of Google My Business.
Consistency is key!
When it comes to your wound care practice, ensure you regularly post on Google My Business posts, create cornerstone content, add images, and more.
This will help you get the word out about your practice and generate more patients. While it may seem like a lot of work, consistency is the key to success.
If you can commit to posting, creating content, and adding images to your practice for at least 6 months, you can easily see an increase of 100+ new patient calls a month.
This is a great way to increase awareness about your wound care practice and reach out to potential new patients. So don't wait - start posting and creating content for your practice today and watch your practice grow!
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